Cheltenham

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Woodrow’s BBQ Content Marketing Journey


Many small business owners see the importance of digital media and social media. Most, however, don’t have the time, energy, or staff to manage their digital presence effectively.

At Cheltenham, we specialize in elevating brand strategy, design, and marketing; creating ease in the lives of small business owners.


Too Good to Keep Quiet

Woodrow’s BBQ is a top-rated BBQ spot selling only USDA prime beef. Less than three percent of beef in the United States earns the ranking of USDA Prime. Our goal was to create a website that showcased the top-quality food but also the warmth and comfort this small business has to offer.

Cheltenham helped Woodrow’s BBQ see continued growth even during COVID.

Instagram

+ 632 new followers

16,335 Impressions in the first month of management (+153%)

Facebook
13,596 Impressions in one month (+47.8%)

502 Reactions in one month (+428%)

Content Crafted

Website Refresh? Looking hot. ✅

Elevated Consistency

New photos? Every month. ✅

Instagram management? On it. ✅

(Before) Instagram Feed

(After) Instagram Feed

Matt’s Journey

  • Brand Clarity Session

  • Monthly Content Photography

  • Monthly Social Media Management

  • Website refresh