Woodrow’s BBQ Content Marketing Journey
Meat Matt
At Woodrow’s BBQ Matt is the owner, manager, chef, server, and the list goes on.
He’s chopping wood, building his iconic picnic tables, and settling in for a 12 hour brisket smoking process.
Cheltenham helped Matt take content marketing off his plate.
Many small business owners see the importance of digital media and social media. Most, however, don’t have the time, energy, or staff to manage their digital presence effectively.
At Cheltenham, we specialize in elevating brand strategy, design, and marketing; creating ease in the lives of small business owners.
Too Good to Keep Quiet
Woodrow’s BBQ is a top-rated BBQ spot selling only USDA prime beef. Less than three percent of beef in the United States earns the ranking of USDA Prime. Our goal was to create a website that showcased the top-quality food but also the warmth and comfort this small business has to offer.
Cheltenham helped Woodrow’s BBQ see continued growth even during COVID.
+ 632 new followers
16,335 Impressions in the first month of management (+153%)
Facebook
13,596 Impressions in one month (+47.8%)
502 Reactions in one month (+428%)
Content Crafted
Website Refresh? Looking hot. ✅
Elevated Consistency
New photos? Every month. ✅
Instagram management? On it. ✅
(Before) Instagram Feed
(After) Instagram Feed
Matt’s Journey
Brand Clarity Session
Monthly Content Photography
Monthly Social Media Management
Website refresh
