Unearth the soul of your brand
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What are your content goals and how do you track success?
Align your business objectives and content metrics
Craft audience personas and map the ideal client journey
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Say less.
Craft crystal clear messaging
Explore honest content creation and posting schedule
Develop a content marketing flight plan
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Increase organic reach and SEO ranking
Website homepage redesign
Craft an automated email marketing series
Develop a social media content strategy + publishing schedule
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Articulate your value consistently
Craft a 30 day content campaign
Develop a quarterly content roadmap
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Encourage what’s propelling your growth
Quarterly analytics report
Tailored recommendations for innovation
Cheltenham’s Content Marketing Strategy
Is your brand struggling to feel seen?
Articulate the value your products/ services offer with a content marketing strategy crafted to attract, delight, and engage your audience while meeting your business goals and objectives.
Content marketing is used by leading brands to ensure more sales and strengthen their brand reputation. It is the strategy and creation of consistent, valuable, and authentic marketing material like blogs, social media posts, photos, and videos, used to create profitable customer actions.
Identify
Stop guessing when it comes to your digital marketing
Our marketing audit highlights your business goals and identifies the marketing metrics you need to track for a successful content marketing strategy. Our Search Engine Optimization (SEO) competitor analysis identifies sweet-spot keywords with high search volume and low competition which your brand can rank for.
Understand your brand champion and build client personas
Discover your raking SEO keywords and current top-performing content
Content audits unearth key performance indicators (KPIs), content goals, and metrics to track for success
Explore your site performance and observe your competitors
Simplify
Build Your Content Marketing Strategy
Turn insights into better-performing content.
Craft pillar content to help your brand rank for specific SEO keywords
Build content marketing journeys that move your audience through each stage of the buyer’s journey
Craft
Craft Optimal Content
Improve design and consistency with partnered expert designers and copywriters. Craft content using your SEO keywords to grow your organic audience.
Blogs
Emails
Homepage optimization
SEO
Social content
Whitepapers
Video content
Automate
Work smarter not harder
Grow on autopilot with content automated across all our digital channels.
Stay ahead with content marketing calendars
Engage new content subscribers consistently with an automated email welcome series
Reflect & Realign
Adapt and Grow
What’s working? What’s not? We’ll help you understand what’s promoting or hindering your growth.
Receive quarterly content marketing metrics reports
Gather tailored recommendations for innovating content based on current content marketing best-practices
Craft better content
Craft better content
“You will know how to move your business forward and breathe a sigh of relief when you realize that Cheltenham is fully equipped to elevate your brand so that you can focus on the core work that gives you joy.
The process that Cheltenham took my business through has been reflected in my content development, my partnership choices, and even my business pitches (both formal and informal).”
- Robyn H., CEO & Founder, The Chiron Project
We help clients go from overwhelmed and uncertain to thriving and unburdened with their content marketing
Articulate your value with ease
Craft an effective website homepage and content optimized for search engines
Grow your revenue and engagement with a content funnel that generates new leads while you sleep
Don't just talk the talk. Look the part. Explore a Brand Refresh
